Years ago the owner, Kelli Long Elkins had dreams of owning her own clothing boutique in the town where she was born and raised. After graduating from the University of Kentucky and working a few different jobs, she realized her passion for style, color and fashion kept leading her back to that dream. In 2005 she made it happen. Extremely small in the beginning, Zella Rose Boutique began in a guest bedroom in her home. She carried juniors and ladies clothing, jewelry and accessories and started pulling in some children's lines as well. As business grew, it evolved to opening a permanent brick & mortar location in October of 2007.
Many people ask where the name "Zella Rose Boutique" came from. To honor Kelli's and her husband Roger's grandmothers, "Zella" and "Rose" were chosen. It was the perfect fit & it was that simple.
Zella Rose Boutique now carries many affordable brands and styles that fit every personality. Kelli is passionate about finding the trends her customers want. She searches all over the country to bring color, fashion and the most current style to Ashland, KY and the surrounding areas. Zella Rose Boutique carries newborn baby through 5T in the children's area, Juniors through Ladies in the clothing lines, and jewelry/accessories that appeal to all ages. She feels there is something for everyone. With online sales now available, Kelli hopes to expand her customer base outside the physical walls and expand sales nationwide all while being the best Mommy she can be to her son, Gunner and daughter, Kendall.
For questions or inquiries regarding any products seen on social media, call Kelli or Judy (Boutique Manager) at (606)-929-5787. They are always happy to help!
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